2.5 million views for Silent Bus Session

Wednesday, September 30, 2015

The campaign “Silent Bus Sessions” has become a viral success. The videos, where Swedish artists Zara Larsson and Seinabo Sey perform on the new electric bus route in Gothenburg have reached 2.5 million views.

The most shared video so far has been Seinabo Sey’s hit song “Younger”. Zara Larsson’s brand new song “Better You” has also attracted a lot of attention with half a million views in total. The campaign has attracted global interest, with news stories in Sweden, Germany, Brazil, Japan and the US.

“With this campaign, we have been able to reach the general public and communicate one of the benefits of electric buses – the silence on board. The music videos have received a lot of attention, especially on social media”, says Niklas Gustafsson, Chief Sustainability Officer, Volvo Group.